A well-structured partner ecosystem can amplify your reach, accelerate customer acquisition, and deliver greater value across industries and regions. But it’s more than just a network of resellers — it’s a collaborative force that drives innovation, customer success,...

1 + 1 = 3X: Maximize Value For Your Clients Selling the value of your company to prospective clients needs to focus on the key requirements, priorities, and initiatives.  Most businesses align to their core competencies and key differentiators to rise above the...

The dictionary definition of partner is ‘one associated with another especially in an action’. The key word here is action, because a successful partnership requires both parties to engage in joint activities that lead to meaningful outcomes and measurable...

It’s the last month of the quarter and your sales team is scrambling to close as many deals as possible to achieve your revenue goals. What does this mean for your partner business? How closely have you been managing the partner pipeline? Are all of their customer...

If your channel strategy needs an upgrade, or if you want to infuse your revenues with an indirect sales approach then consider expanding your team with a fractional CPO (Chief Partnership Officer). The term “fractional employment” has been around for several years,...

One of the reasons Indirectly Inc. first started collaborating with partners is because of our channel ‘DNA’. Our channel careers began in the technology industry working for start-up companies selling brand name hardware and software solutions. We quickly learned how...

Building a channel community to represent your solutions and services in the marketplace takes time, resources, focus, and a commitment. It‘s important to manage your partnerships in a meaningful manner that continues to ensure trust, credibility, and loyalty in the...

The technology industry continues to fuel mergers and acquisitions activity just as frequently as new start-ups are entering the marketplace. When reading a headline announcing the latest acquisition event, certain questions may arise: How will this impact current...

If you have a partner program or plan to develop one then you might be contemplating hosting a partner conference for your channel community. While it might seem like a great idea as a way to engage with your partners, there are some considerations for making it...