TEchnology Start-ups
If you’re a tech startup company and have exclusively leveraged a direct sales model it may be time to consider expanding your market reach by establishing a partner first approach within your organization. Partners can significantly accelerate growth and customer adoption of your solutions and services globally, creating a repeatable and scalable model.
By engaging with partners, you can:
- Leverage the partner’s installed base. Partners have an existing customer base, allowing startups to tap into a ready-made market.
- Gain more feet on the street- partners provide additional sales resources, increasing the start-up’s market coverage and customer touchpoints.
- Extend your brand- working with reputable partners can enhance the start-up’s brand reputation and credibility.
- Provide regional coverage in new territories- Partners with local presence and knowledge can help the startup enter new territories smoothly.
Here’s how Indirectly, Inc. can help:
- Create a Channel Strategy and Program for your organization which includes:
- Developing a target partner profile to identify recruitment candidates
- Creating processes to ensure that you are aligning, enabling and engaging with your partners.
- Measuring success of your partners with metrics such as revenue generated, marketing programs ROI, and technical certifications and enablement.
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